Docdata fulfilment is involved with fully integrated logistics and personalised distribution in the e-commerce sector. Our services include stock management, order picking, collations, personalising, packaging, shipping, carrier management and returns logistics. Docdata fulfilment offers you the following turn-key solutions in this field:
Fashion & Luxury goods Sector
At docdata we are excited to contribute to the substantial e-Commerce growth in luxury and fashion goods. Against a backdrop of retail gloom within the UK, the online sales of many luxury brands have increased substantially year on year exporting British goods to the far corners of the world, to people who have rarely touched, felt, or smelt the products. With Anya Hindmarch average order value is well over £250.00 and it is not uncommon to have orders of several thousand pounds to far flung places such as the Middle East. Why is this happening?
From working closely with clients in the fashion and luxury sector we have developed some elements which we know to drive e-success which include:
- Showing the product more intimately in 3D to increase the sense of the goods dimensions and decrease returns - buying goods of this value is an experience, not just a straight transaction
- Detailed information on construction and finish, with magnifying zoom tools
- Consistent reassurances about the terms of conditions of site usage and not being scared to push customer service and physical contact over the phone
- A chat application (Anya Bag lady) to help with the purchase decision and learn from the users browsing and buying habits
- Making the user feel special, that they are part of an exclusive club such as a VIP club
- Personalised inscriptions attract gift buyers as well as product buying guides e.g. with some of our sites it was important to offer help for a man buying a bag! (for a girlfriend)
- Developing prize draws such as the 'I am not a Plastic Bag Campaign' which generated over 100,000 customers and several million website visits
- Building a platform which can trade in all currencies and languages
- Building a platform which can sell to trade and retail driving cost efficiency across the business - providing convenience for trade clients
- Providing our clients the tools to know how demographic sectors browse and buy product, down to colour, material - in fact, any custom product feature
- Knowing that you are different - these are elements that work but every brand has something unique which we try to transfer online - for Anya Hindmarch it was allowing people to customise products which was a real USP in the market place
We are the secret behind the success of your webshop!
